Digital Marketing Certificate Series
The digital world has taken over and keeping up with it can be an intimidating challenge. Let the professionals bring you up to speed on ways to better market your business to today’s customers. This four-course series will help you improve email promotions, boost website traffic, take online advertising to the next level, and make the most of mobile and social media marketing.
The following courses are part of the four-course Digital Marketing Certificate series. While it's recommended that all four classes in the series are attended, the courses can be taken on their own for $59 each.
Improving Email Promotions (9/4/19): This two-hour class provides a basic introduction to email promotions. You will learn the reasons businesses use email marketing, how email works (beyond the basics), how to design and format email promotions, and how to test and track emails. Course #4929
Boosting Your Website Traffic (9/18/19): Acquire the basic skills to boost your website traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your website to increase your visitors and results. Course #4930
Online Advertising (10/2/19): Learn the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget AdWord campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and numbers of people you want to reach. Course #4931
Mobile & Social Media Marketing (10/16/19): Get a basic introduction to mobile marketing and social media. Your instructors will cover text message marketing, mobile app do's and don'ts, QR codes, and the ever-changing and developing social media platforms.
No laptop? No problem. You are not required to bring a computer to these classes. Course #4932