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BEGIN:VEVENT
DTSTART:20190918T150000Z
DTEND:20190918T170000Z
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SUMMARY:Digital Marketing Certificate Series
DESCRIPTION:The digital world has taken over and keeping up with it can be an intimidating challenge. Let the professionals bring you up to speed on ways to better market your business to today's customers. This four-course series will help you improve email promotions\, boost website traffic\, take online advertising to the next level\, and make the most of mobile and social media marketing. \n\n\n\nThe following courses are part of the four-course Digital Marketing Certificate series. While it's recommended that all four classes in the series are attended\, the courses can be taken on their own for $59 each. \n\n\n\nImproving Email Promotions (9/4/19): This two-hour class provides a basic introduction to email promotions.  You will learn the reasons businesses use email marketing\, how email works (beyond the basics)\, how to design and format email promotions\, and how to test and track emails. Course #4929\n\n\n\nBoosting Your Website Traffic (9/18/19): Acquire the basic skills to boost your website traffic\, including how to analyze your visitor traffic\, how to use search engine optimization to get greater visibility and exposure in Google searches\, and how to redesign your website to increase your visitors and results. Course #4930\n\n\n\nOnline Advertising (10/2/19): Learn the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget AdWord campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and numbers of people you want to reach. Course #4931\n\n\n\nMobile & Social Media Marketing (10/16/19): Get a basic introduction to mobile marketing and social media. Your instructors will cover text message marketing\, mobile app do's and don'ts\, QR codes\, and the ever-changing and developing social media platforms. \n\nNo laptop? No problem. You are not required to bring a computer to these classes. Course #4932
X-ALT-DESC;FMTTYPE=text/html:<span style="color:black"><span style="font-family:arial\,sans-serif"><span style="font-size:12pt">The digital world has taken over and keeping up with it can be an intimidating challenge. Let the professionals bring you up to speed on ways to better market your business to today&rsquo\;s customers. This four-course series will help you improve email promotions\, boost website traffic\, take online advertising to the next level\, and make the most of mobile and social media marketing.&nbsp\;</span></span></span><br />\n<br />\n<span style="color:black"><span style="font-family:arial\,sans-serif"><span style="font-size:12pt">The following courses are part of the four-course Digital Marketing Certificate series. While it&#39\;s recommended that all four classes in the series are attended\, <u><strong>the courses can be taken on their own for $59 each. </strong></u></span></span></span><br />\n<br />\n<strong><span style="color:black"><span style="font-family:arial\,sans-serif"><span style="font-size:12pt">Improving Email Promotions (9/4/19):</span></span></span></strong><span style="color:black"><span style="font-family:arial\,sans-serif"><span style="font-size:12pt"> This two-hour class provides a basic introduction to email promotions.&nbsp\; You will learn the reasons businesses use email marketing\, how email works (beyond the basics)\, how to design and format email promotions\, and how to test and track emails. Course #4929</span></span></span><br />\n<br />\n<strong><span style="color:black"><span style="font-family:arial\,sans-serif"><span style="font-size:12pt">Boosting Your Website Traffic (9/18/19): </span></span></span></strong><span style="color:black"><span style="font-family:arial\,sans-serif"><span style="font-size:12pt">Acquire the basic skills to boost your website traffic\, including how to analyze your visitor traffic\, how to use search engine optimization to get greater visibility and exposure in Google searches\, and how to redesign your website to increase your visitors and results. Course #4930</span></span></span><br />\n<br />\n<strong><span style="color:black"><span style="font-family:arial\,sans-serif"><span style="font-size:12pt">Online Advertising (10/2/19): </span></span></span></strong><span style="color:black"><span style="font-family:arial\,sans-serif"><span style="font-size:12pt">Learn the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget AdWord campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and numbers of people you want to reach. Course #4931</span></span></span><br />\n<br />\n<strong><span style="color:black"><span style="font-family:arial\,sans-serif"><span style="font-size:12pt">Mobile &amp\; Social Media Marketing (10/16/19): </span></span></span></strong><span style="color:black"><span style="font-family:arial\,sans-serif"><span style="font-size:12pt">Get a basic introduction to mobile marketing and social media. Your instructors will cover text message marketing\, mobile app do&#39\;s and don&#39\;ts\, QR codes\, and the ever-changing and developing social media platforms.&nbsp\;</span></span></span><br />\n<span style="color:black"><span style="font-family:arial\,sans-serif"><span style="font-size:12pt">No laptop? No problem. You are not required to bring a computer to these classes. Course #4932</span></span></span>
LOCATION:NIACC Pappajohn Center - Room PC224
UID:e.706.8608
SEQUENCE:3
DTSTAMP:20260919T091043Z
URL:https://business.masoncityia.com/events/details/digital-marketing-certificate-series-09-18-2019-8608
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