Marketing Essentials: The Entrepreneurship Essentials Series

Are you ready to embark on a journey toward entrepreneurial excellence? The NIACC Pappajohn Center and SBDC proudly present a transformative 3-part series designed to equip aspiring entrepreneurs, business beginners, and those seeking to revitalize their entrepreneurial endeavors. Entrepreneurship Essentials is your guide to start mastering the fundamental aspects of business creation, financial management, and effective marketing strategies.

In the third installment of our series, Marketing Essentials delves into the dynamic world of marketing and branding, focusing on the essential task of creating a strategic approach. Elevate your brand and connect with your audience through a strategic blend of digital and traditional marketing methods and develop a well-crafted marketing strategy. Propel your business forward by harnessing the power of modern digital tools such as websites, domains, email campaigns, and social media marketing, and discover the tactics necessary to build a tribe of passionate customers, maintain a strong online presence, and establish a memorable brand.

Key Topics Covered:

• Construct a Comprehensive Marketing Strategy for Long-Term Success
• Building a Consistent and Authentic Brand Identity within Your Marketing Strategy
• Crafting an Effective Online Presence: Websites, Social Media & Google
• Harnessing the Potential of Text and Email Marketing
• Mobilizing Referrals and Conventional Marketing Approaches