&ldquo\;Why your prospects buy&rdquo\; is exponentially more important than &ldquo\;how you sell.&rdquo\; Companies spend thousands of hours and millions of dollars annually teaching their people how to sell\, instead of investing in answering the only question that ever matters to the bottom line: Why do they buy?
\n\nYou see\, buying motivations differ dramatically depending on a prospect&rsquo\;s personality\, yet most salespeople sell based on what would appeal most to their own personality codes without taking into consideration the personalities of their prospects. This leads to misunderstandings and unappealing pitches. It&rsquo\;s no surprise that 66% of customers are consistently turned off by sales presentations. When you decipher your prospect&rsquo\;s personality code and let it guide your sale\, you are far more likely to get the YES!
\n\nCheri Tree\, Founder and CEO of BANKCODE\, will share her discovery and how you can learn and apply this approach to your business and increase your sales teams ability to dramatically increase close rates and ultimately revenue. \; \;This approach is focused on changing the approach of traditional sales to something that aligns with our current business climate\; the goal is to increase the depth of our communications and relationships which ultimately build a stronger and more sustainable client base. \;
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